Greg Shapley and the Art of the Press Release
Greg from Don’t Look Gallery in Dulwich Hill (Sydney) has done it again. The projects he generates from that little ramshackle shop on Canterbury Road never cease to amuse and delight. His latest press release had us rolling on the floor laughing, as the kids say these days. And Nerds FC is bloody great.
Matt Rochford (AKA ‘Rochy’ from ‘Nerds FC’) moves into Don’t Look Gallery
You are invited to an exhibition…
Dulwich Hill DayZZZeMatt Rochford (AKA ‘Rochy’ from the current season of ‘Nerds FC‘) needs somewhere to live for a couple of weeks. I’ve offered him the gallery window. He will, of course, be furnishing it to his liking; installing his bed, TV, the odd pot plant or two and anything else he can fit into this very modest living area.
The downside to this arrangement is that he will be on constant display. He won’t be able to scratch his butt without the whole street seeing. Further, seeing he’s getting this space rent free, Matt will become my circus animal, my freak show. At least eight hours a day a commentator will provide thrilling updates on Matt’s every move. Every itch, every scratch will be analysed and replayed in slo-mo for the public’s edification.
I will also expect Matt to play to the camera and the transient audience. He will put on little performances to get the attention that he craves. He will try his best to communicate to the passing traffic with hand gestures and scribbled signs. Matt will also have houseguests. Come join the show, have a chat to Matt on his laissez-faire talk show. Have your 15 minutes of fame in Don’t Look’s front window.
Join us for Matt’s house warming on July 4. American Independence Day will mark the end of Matt’s independence for the next couple of weeks.
WHAT: Dulwich Hill DayZZZe
WHEN: Opening (’Matt’s Housewarming’) Wednesday July 4, 6pm
Thur June 21-30 (Thur-Sat 11-5)WHERE: DON’T LOOK Experimental New Media Gallery
419 New Canterbury Rd (Near Marrickville Rd), Dulwich HillWHO: Matt Rochford (AKA ‘Rochy’ from ‘Nerds FC’)
CONTACT: Greg Shapley - Ph: 0401 152 434
EMAIL: dontlookgallery@gmail.com
WEB: myspace.com/dontlookgallery
[NB: the above Nerd heading a soccer ball image was pinched from the SBS website. I have no idea if that is “Rochy” - chances are it’s not].
June 28th, 2007 at 10:19 pm
I can confirm that it is in fact Felix Lawrence in that picture and not Rocky. Rocky is the guy on the team with big busy hair.
July 2nd, 2007 at 4:48 am
oh, and this is another of dont look gallery’s current projects:
The Sound of Failure:
So what, in this era of ‘Failure’, is possible beyond the glitch? How do we exploit the possibilities beyond the digital façade without just reverting back to the seemingly primitive world of the analogue?
July 22nd, 2007 at 3:42 am
ps, there’s a photoset from the opening at don’t look, showing matt in his bed etc, over here:
http://www.flickr.com/photos/jestyrrell/sets/72157600656736087/